The differences are dramatic. We are the industry leader because 1) we use far more data and 2) we offer far more personalization.
The Other Guys: Most other companies in the “custom” vitamin space only use a lifestyle quiz to select pre-made, single-nutrient pills to go into your daily pack. While slightly better than the mass-market “one-size-fits-all” approach, it is not enough as it is lacking important data and dosing precision. A lifestyle quiz is a great first step towards customization (which is why Rootine has one) but lifestyle is only one part of the picture and often provides misleading information about your true nutrient needs. Without DNA and blood data, the information about what is happening inside of your body is completely missing. Plus, these brands are stuck to predefined nutrient doses. In other words, if their quiz determines you need vitamin D, a standard vitamin D capsule is added to your pack. It's the exact same dose that everyone gets, which may not be the precise amount that you need.
Rootine: More data, more precision! To create a complete picture of your nutrient needs, we analyze your DNA, current blood nutrient levels, and lifestyle data. Each data point is incredibly valuable on its own and even more useful when used to provide context to the other data points. Plus, unlike most other “custom” vitamin companies that either "Yes, add!" or "No, do not add!" a nutrient pill to your pack (it’s all or none, like a light switch), we calculate and provide the exact dosage for each vitamin and mineral in your pack, by adding single microbeads at a time. We can really dial in on your vitamin D need (just carrying the example through) and provide that precise amount.